Maverick is not just a magazine. It's not just anything. It's the task of passion, it's a commitment to music, and it's the loyalty of hard-working individuals that are dedicated to this music scene. There are no boundaries, and being a magazine has never quite been enough for country music enthusiast Alan Cackett. As Maverick took the brave and very bold move in February 2011 to go digital only, the magazine has moved forward in leaps and bounds. The 100 page music magazine has transformed and grown. Now you will find your favourite music magazine features more content than ever before, embracing ease of navigation and digital linking to the websites of artists featured. You will also find that the CD reviews are easier to read, and the digital options mean that whether you want to download the magazine direct to your computer or would rather read online, there is an option to suit everyone. AVAILABLE NOW - THE DIGITAL OPTIONSPDF DIGITAL DOWNLOADMaverick first made it’s appearance as a PDF digital download last year and it was received so well that we soon realised it’s full potential. Now other magazines watch us make these brave moves in a bid to adapt their digital options accordingly. The PDF download is a 100 page magazine, sent to you as a download link, from which you can download the entire issue straight to your computer. Once safely saved on your computer you can then transfer it to a portable hardrive, print the magazine in full or select features, share with your friends and family or just simply read it whilst you’re on the computer or laptop. Once saved to your computer you’ll have no need to be connected to the internet unless you’d like to use the live links to websites etc. A free trial of this option is available of the February 2011 issue. Just email laurabethell@maverick-country.com with your email address. This option will cost you £2 a month per issue download or just £20 for a one year (12 issue) subscription. READ ONLINEIf you don’t have computer access and would like to use a library computer to view Maverick or if you’re not sure about downloading the magazine, reading online is another option. The online reading experience for Maverick is hosted by Exact Editions (www.exacteditions.com), a company who hosts digital versions of magazines worldwide. The navigation is simple, the magazine maintains it’s high quality look, and the web links are all maintained with this option also. You can also print pages but it has to be done on a page by page printing option and you can also search the content of the issue. This option is only available by subscription only for just £20 for one year (12 issues) or £5 for three months (3 issues). However, if you’re not satisfied you will receive a refund within 30 days. Exact Editions also offer a free trial issue which you can view by following this link: http://www.exacteditions.com/exact/browseEditions.do?titleId=716READ ON THE IPHONE OR IPADExact Editions have a Maverick app available to read the magazine and explore the new issues on your iPhone or iPad. The readability and quality of this platform is extremely impressive and by subscribing to the Exact Editions online version you will have access to the app once downloaded. In the Application store you will need to download the Exact Editions Ltd EXACTLY app which is free. From here you can sign into your account and have access to all of your editions on the move or at home.
IF YOU'D LIKE TO PURCHASE A GIFT SUBSCRIPTION
You can purchase gift subscriptions direct with Maverick by calling Alan or Laura on 01622 744481 or you can subscribe via iSubscribe using the link below.
Any subscriber, whether you take the PDF or online version will receive weekly news and tour updates via email that will make you the first in line for recently announced tours and keep you up to date with the industry. In every issue of Maverick you can expect to find all of the following:The best of country, folk, bluegrass and roots music (and we believe in cross-overs)Detailed features and interviewsNews pagesExtensive tour dates for the UK and IrelandPickin’ & Grinnin’ section offers live gig reportsCD review section featuring over 100 CD reviews including new releases and re-releases. LettersYou will also find that Maverick reports on upcoming festivals, releases that are just on the cusp of our coverage, and much more...As an independent publication we appreciate all of your support and comments - good or bad - the future of Maverick magazine is ultimately in your hands...
“First of all many congratulations on reaching the 100 - it is indeed a tremendous achievement and one that you both should be immensely proud.We've seen publications come and go as they try to battle the many problems they face trying to get their magazines and newspapers on the streets. It ain't easy at all! Yet you've done it! That takes commitment and passion as well as a hell of a lot of hard work and I salute you. I am approaching my 150th monthly issue of Hotdisc in a few months so I know from experiencehow difficult it is to continue in a recession when people have so much choice, but in the end it is worth it to try and make some kind of difference to the music scene and hopefully help the careers of a number of talented acts.Long may you continue with your efforts to buck the trend and give the music world something very special each month. Best Wishes”
Stuart Cameron, Managing Director, Hotdisc
''Maverick was the first music magazine I ever bought, I remember feeling as though I had uncovered a whole new world filled with hidden musical treasures. I found the Maverick Team unbelievably committed, passionate and supportive of the artists they chose to write about. I was relieved to find a magazine that explored different sounds not only Country Music but Americana, Folk, Bluegrass...extremely refreshing to read articles open to all styles and sounds. Maverick Magazine opened a lot of doors for Alt-Country artists when it began 100 copies ago! We must continue supporting our independent publications, especially Maverick. It is no ordinary magazine, they see no boundaries, they take risks for their readers, they're not afraid to explore new genres, and most of all they have guts!''
Emma King (Emma King and the Heartsets)
"Thanks for the January download got it and saved it ok; technology moves on. Wish you all the best. Being able to boost print size in CD reviews is a bonus. I can now put it onto disc to read on my night shifts where I pass many happy nights reading the magazine at 1-3am.......all the best"
ED"I am working my way through the new edition of Maverick. At first I was a little disappointed to read that the magazine would only be available via computer. As someone in his 50s, I have been used to reading magazines,books and papers by hand! However, I think this new way is excellent. OK, I am not able to read Maverick at work or whilst travelling anymore, but, with my laptop on my lap, I can still relax and read it at home. I understand why this move was taken and really hope Maverick survives as it is still a good read. For better or worse, this is probably the way forward for most reading materials, and I think others will follow in the future. (Email)
Maverick is just what the British country fan needs. Straight to the point, informative, talks about the right artists...and is really quite stylish. "Nick Barraclough"Love the new layout. Was thinking of not renewing but am very happy now. Keep it going."
Patrick Begley"I must admit I had reservations about the new download format but I've been really impressed with the format. I spend a fair amount of time on-line checking websites after reading reviews / articles and it's a real benefit to be able to click on the links and go straight to a website and listen to tracks etc. I wouldn't want to go back to the old format now. Thanks again"
Leon Chappell
"Hi Laura, just to let you know that having read the current issue of Maverick online it is almost as enjoyable as reading the hard copy (which I think most people would prefer) but online is better than none at all. The Marty Stuart feature was my favourite one, having just seen his show at the Sage at Gateshead, which I must say was fabulous, great musicians playing great music and then taking time out to meet the fans and sign autographs etc. after the show ...what more could you want ... hurry back Marty and the Fabulous Superlatives. The article mentions the bass player being Brian Glenn but he was replaced by Paul Martin some time ago."
Ted Muir (via email)
"Well I guess it had to happen, although I must admit I’ll miss putting the magazine under my arm and opening it up on a plane! Having now received Maverick for nearly three years I have to say I find it the BEST read of any music magazine, and it costs me a small fortune in seeking out the artist’s music that you guys feature each issue! And I envy not seeing some of the artists you feature touring the UK each year ... You will get a fair amount of criticism over your ‘Digital’ only move but I for one understand that you will have thought long and hard over the decision and it all comes down to survival ... and I want you to survive! So keep up the excellent work and my sincere thanks to Alan, yourself and all the Maverick crew for making this bold decision and to keep moving forward to provide your reading audience with even more to look forward to each issue."
Martin Blackmore (Roots Of Rock Limited)
"I have been a subscriber from day one, and switched to the on-line subscription almost immediately it was available—mainly because it was cheaper, but also to help the environment! I have been surprised by the number of people writing in to say they have no computer or intention of getting one. It’s not like they have to be elaborate or expensive just to read a mag or surf the net. You can do that with a second hand machine for very little money. Indeed, I have one in my loft someone is welcome to take! The other surprise was the person in the February edition who said they could not print from the on-line edition. Assuming they are, like me, getting theirs through Exact Editions, you most certainly can download and print from it. I know because I have. At the top of each page, there is a link you can click saying ‘printable pdf.’ This opens a pdf file of the page, and this includes buttons enabling you to print directly or even save a copy as with any pdf file. It only saves the page you’re looking at, but this is an advantage if you don’t want to print the whole mag! Hope this helps someone. In the mean time, I would like to lend my support to your decision to go digital. I too liked to take the printed version out with me at times, but if you really want to do that, there is always the option of printing the bits you want—you can even change the font size, delete pictures to save paper or ink—the options are endless! If it’s a question of folding or going digital, for me there is only one option; we don’t want to lose you. So keep up the good work, and I hope to see you at a venue somewhere soon, even if it’s not one of yours!"John Newman (via email)"I’m not a fan of reading from a computer screen but it was nice to see that the Maverick of old had simply moved onto the screen exactly as it would have been in my hand. I am having a big problem with the review section however-one that is a key reason for me buying the magazine. The ‘up-down-across’ columnar divisions of a review in a hard copy are manageable but I find the necessary on-screen gymnastics a strain. There are too many pages-including colour sections-to print economically, so I find that I am no longer reading this section in anything like the detail that I once did. Maybe I’m the only one with this problem, but last month was the first one where I haven’t bought a CD after reading the reviews—I just couldn’t face scrolling up and down all the time to read them."
Denis Reed (via email)
We’ve changed the CD review section this month (April issue) in order that you don’t need to keep scrolling up and down
"When you announced that Maverick would no longer come in printed form I had my doubts. I have worked on computer systems for many years and, despite that, still prefer reading printed material. However, having now received two copies of the magazine as pdf files I have found them easy to use. One bonus is that I can go directly to an artist web site should something catch my eye. So once again—good luck for the future and to the continued success of Maverick."
Alf Britchford (via email)"I am very happy to continue my subscription. PDF format would be best for me I think. I value your magazine enormously. I also admire your energy and passion to bring the magazine and the music to life. It is inspiring. Every reader has been introduced to a new artist or genre. Without the window you present on that world it would be less exciting, less fulfilling and great music would remain undiscovered. I am one of those who can indulge in the purchase of music and I do. I have a wide interest from classical to jazz to heavy rock to prog rock to blues to roots and folk. It is a magical world. Without doubt your magazine has drawn me to new landscapes. So huzzah to you and the team. Long may the passion burn."Nik Chapman (UK Armed Forces)"Just scanned the recent issue of Maverick, my first somewhat apprehensive venture into on-line publications. I seem to be unscathed and was in fact pleasantly surprised to find myself reading articles I would probably have bypassed previously. Best wishes for the magazine in its new (to me anyway) format."Malcolm Tucker (Australia)"Thank you for your quick reply I have downloaded the PDF for the Feb issue and will enjoy as I always do reading your excellent magazine. I would like to take this opportunity to say how much I enjoy the contents of each magazine which is put together by someone who cares about the music and not just to make a buck from it. I read the entire magazine from cover to cover every month and use it as a reference to find out new singers and groups which I may not have heard of as they have not travelled from the US. Thank you again"Iain R Carswell"Having taken a look at the January issue via the link you sent me I daresay I can get used to reading the magazine in this format so will be renewing my subscription shortly. From a storage point of view from my end it has an advantage too as I am notoriously bad at having a clearout of magazines and such like even if they haven’t been touched for years!! And I am also intrigued and excited at the prospect of having audio and video included within the new look magazine. I think this will definitely be something to look forwards to in the not so distant future I hope. Finally, for all those readers who weren't so keen on the small font size in the CD review section of the printed version, reading the magazine online will mean you can increase the size of the print to whatever is comfortable for individual preference. Keep up the good work and all the best for the leap into digital technology."
Karen Thorley (via email)
"I am VERY impressed with the quality and service. I think that the search facility within Adobe will more than make up for the inconvenience of reading from the screen, something I am going to have to get used to but the zoom facility also helps here. File downloaded quickly and have started a new storage folder. Hope that Maverick will be able to survive and perhaps even prosper in this new medium. All the best for 2011 and beyond."
Peter Whelpdale (via email) "Although I am a paper magazine fan I see the need to follow technology and cost reduction.
The magazine still looks good in the digital format. I shall continue to subscribe once renewal comes around and the digital crossover is complete. One small gripe is that over the last several issues you have tended to drift more towards the mainstream. Although it is good to keep abreast of popular roots acts, the pop stars in cowboy hats is not quite to my liking. However I, once again, understand the economic need to follow this trend. Thanks for the preview edition."
Neal Webb (via email)"It will be a disappointment not to receive the printed version but I understand the position perfectly—hopefully you will be able to expand the range of services available over the coming years. Whatever format you choose I will remain supportive of the best music magazine that I have received since Melody Maker in the 70s..."David White (via email)
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