The wait is over, as country duo Big & Rich release their brand new single, “California.” The song will serve as the first taste of the upcoming project, Did It For The Party, which is slated for a third quarter release. In addition to impacting country radio now, the song will also be promoted with a newly announced partnership with cookie bar TWIX®, which will begin promoting the single in Walmart® stores nationwide in April.
The dynamic duo are also celebrating a recent nomination for “Vocal Duo of the Year” at the upcoming 52nd Academy of Country Music Awards ®. The must-see event will take place on April 2 in Las Vegas at T-Mobile Arena, where the winner will be revealed. While in the Vegas area, Big & Rich will participate at the ACM Party for a Cause: WME Bash at the Beach, along with a special appearance at John Rich’s Redneck Riviera for the ACM After Party for a Cause. The ACM Awards will also be broadcast on CBS Television Network.
Did It For the Party will serve as the follow up to the chart-topper’s previous release, Gravity, which spawned three back-to-back top ten records on country radio. These include the recently RIAA Gold certified single “Look at You,” plus the hits “Run Away With You” and “Lovin’ Lately” featuring Tim McGraw. Since launching Big & Rich Records, the dynamic pair has continued to hit new highs, becoming the first time in their storied career to achieve back-to-back top ten records.
