The beckon call of live music, complimentary Jack Daniel’s and an immersive multisensory experience will entice Waterloo Station travellers to delay their evening commutes and take a brief holiday in Tennessee at a special exhibit entitled “The Sights & Sounds of Tennessee” from 4th-17th June 2018.
The exhibit is part of a month-long campaign featuring the Tennessee destinations of Nashville, Memphis and Knoxville that follows British Airways’ introduction of its five-days-per-week nonstop service from London Heathrow to Nashville, the capital city and centre to the state. The Sounds of Tennessee exhibit at Waterloo and digital boards throughout London are to feature custom Spotify playlists that will serve as a formal invitation to British holidaymakers to visit Tennessee, one of the world’s top travel destinations for music lovers.
A special kick-off event, featuring Nashville recording artist Gill Landry, formerly of Old Crow Medicine Show, and AMA UK Artist of the Year Yola Carter, will take place at the exhibit on Monday, 4 June from 2 p.m. and include remarks by a Tennessee Department of Tourist Development representative.
Tennessee, located in the Southeastern United States, is the birthplace of seven different forms of popular music—blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll—and has more musicians per capita than any other place in the world. Tennessee is also home to world-renowned music attractions including Beale Street, Bijou Theatre, Bluebird Cafe, Blues Hall of Fame, Country Music Hall of Fame and Museum, Graceland, Grand Ole Opry, Sun Studio, Ryman Auditorium and Tennessee Theatre.
‘Sights & Sounds of Tennessee’ visitors will stand atop a map of Tennessee and use headphones to listen to music recordings and other sounds one can only experience in Tennessee. Corresponding websites, accessible via mobile devices, enable visitors to virtually transport themselves to Tennessee destinations with 360-degree videos including a scenic vista overlooking the Great Smoky Mountains or one of the many blues clubs lining Memphis’ famous Beale Street.
Live music concerts will be held at the exhibit weekdays from 2 – 4pm, featuring music curated by the UK Americana Music Association (AMA UK) performed by some of the genre’s top artists, followed by a Jack Daniel’s Happy Hour from 4 – 6pm. Scheduled artists include:
Kashena Sampson, 5 June
Robert Vincent, 6 June
Danni Nicholls, 7 June
The Luck, 8 June
Bennett Wilson Poole, 11 June
Jake Morrell, 12 June
Worry Dolls, 13 June
Rob Heron, 14 June
Martin Harley, 15 June
“The UK is home to the world’s greatest travellers, many of whom have been coming to Tennessee for years to experience The Soundtrack of America and enjoy our southern hospitality, great cities, rich history and beautiful outdoors,” said Kevin Triplett, Commissioner of the Tennessee Department of Tourist Development. “The new nonstop service aboard British Airways makes reaching Tennessee easier than ever, and we look forward to welcoming even more of our friends from across the Atlantic in the years to come.”
On 4th May, the first new LHR – BNA flight (British Airways Flight 223; a Boeing 787-7 Dreamliner carrying 200 passengers) left London’s Heathrow Airport (LHR) at 1545 local time and touched down at Nashville International Airport (BNA) eight-and-a-half hours later, initiating a five-days-a-week nonstop service from the United Kingdom to Tennessee’s capital city.
‘The Sights & Sounds of Tennessee’ exhibit is a joint effort led by the Tennessee Department of Tourist Development, working in partnership with BrandUSA, the Nashville Convention & Visitors Corp., Memphis Convention & Visitors Bureau and Knoxville Convention & Visitors Bureau, to formerly introduce Tennessee to Londoners through an interactive sight and sound experience in London’s Waterloo Station.
For more information please visit: www.tnvacation.com.
